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The Customer Development Network of ABB Automation
Mälardalen University, School of Sustainable Development of Society and Technology. (2803)
Mälardalen University, School of Sustainable Development of Society and Technology. (2803)
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The creation and development ofcustomer relationship has become a strong marketing tool for most suppliers inthe current business world. In addition, the development of relationships hasbecome the main topic for market researchers since they believe that, customersand suppliers are valuable assets of a firm. Most suppliers also face thedilemma of how they should adapt to their customers needs and requirementsbecause adaptations always tighten the bonds of both the supplier and thecustomer and make them more dependent on each other. In order to identify thereasons why firms place much importance on the development of customerrelationships, the authors have undertaken a qualitative study. This study wasbased on why ABB Automation develops relationship with its customer’s base. Thedata collected was analyzed to identify the reasons behind the company’sdecisions.

Place, publisher, year, edition, pages
2011. , 61 p.
Keyword [en]
Technology, Network, Interdependency, Adapation
National Category
Economics and Business
URN: urn:nbn:se:mdh:diva-12494OAI: diva2:423920
Subject / course
Business Administration
2011-05-30, R2 032, Vasteras, 14:24 (English)
Social and Behavioural Science, Law
Available from: 2011-06-21 Created: 2011-06-16 Last updated: 2011-06-21Bibliographically approved

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Master Thesis in Business Administration(1037 kB)349 downloads
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Ofori-Mensah, EnockKhodadad Safaei, Sara
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