Change search
ReferencesLink to record
Permanent link

Direct link
Försvarsministerns försvar: En studie i kriskommunikation
Södertörn University College, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. Within his one and a half year tenure he had to handle continuing accusations against policy and character. Guttenberg, who in many eyes was seen as Germany's most popular politician and whose ethos, therefore, prior to the first crisis could be described as strong, is loosing his trustworthiness among the military and other politicians the longer each crisis continues.

The purpose of this study is to identify the communicative pattern of Mr. Guttenberg, which in the end lead to his resignation, while his popularity continues to be strong. With theories like Benoits apologia strategies, Bitzers rhetorical situation and Ryans kategoria and apologia speechset, the analysis of articles of the German mass medium ”Bildzeitung”, clearly mirrors Guttenberg’s tendency to react offended to personal accusations. While being able to handle accusations against his policy, this continuing communicative mistake provides an opportunity for his critics.

Place, publisher, year, edition, pages
2011. , 49 p.
Keyword [en]
Crisis communication, crisis management, rhetorical situation, apologia, kategoria, ethos, Benoit, Ryan, Bitzer, Guttenberg, rhetorical analysis
Keyword [sv]
Retorik, kriskommunikation, apologia, kategoria, retorisk situation, Bitzer, Ryan, Benoit, Guttenberg
National Category
Other Humanities not elsewhere specified
URN: urn:nbn:se:sh:diva-9196OAI: diva2:423703
Subject / course
Humanities, Theology
Available from: 2011-06-16 Created: 2011-06-16 Last updated: 2011-06-16Bibliographically approved

Open Access in DiVA

fulltext(352 kB)215 downloads
File information
File name FULLTEXT01.pdfFile size 352 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
School of Communication, Media and it
Other Humanities not elsewhere specified

Search outside of DiVA

GoogleGoogle Scholar
Total: 215 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 325 hits
ReferencesLink to record
Permanent link

Direct link