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Open innovation: What to open? What to close?
Linköping University, Department of Management and Engineering, Business Administration. (SMIO)
Linköping University, Department of Management and Engineering, Business Administration. (SMIO)
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

Business management Paradigm is Changing. We used to have big, best, and fast and now it seems that we are having one more paradigm of “Open”. Chesbrough (2003) argued for cooperating between competitors or allies in his article “The era of open innovation”. (ChesbroughH.W, 2003) This research is about open innovation with customer participation. Many organizations built platform to motivate customers to participate the product development process. Hence, we selected three different types of platforms which are full-open, semi-open and closed platform for case study. To compare different perspective from organizations and customers, we will use both of case study of the organizations who opened competencies to the customers and survey of the customers who are creating derivative products. From that case-study and survey result, we aim to figure out what to open and what to close for the organizations that are implementing open innovation strategy. We will suggest a competency pyramid model that helps organizations to divide their competencies into two different sectors: open competency and closed competency. And finally, we will find out what factors are important to make a platform successful.

Place, publisher, year, edition, pages
2011. , 104 p.
Keyword [en]
Open Innovation, Business Paradigm, Customer Participation, Platform Strategy, Semi-open, Competency Pyramid
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-68995ISRN: LIU-IEI-FIL-A--11/01015--SEOAI: oai:DiVA.org:liu-68995DiVA: diva2:423255
Subject / course
Master's Programme in Business Administration – Strategic
Presentation
2011-06-09, A35, Linköping University SE-581 83 LINKÖPING, SWEDEN, LINKÖPING, 23:21 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-20 Created: 2011-06-14 Last updated: 2011-06-20Bibliographically approved

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