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Situation majtal: en komparativ analys av tre socialdemokratiska ledares första maj-tal från 1954, 1978 och 2011
Södertörn University College, School of Communication, Media and it.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Based on the concept of rhetorical situation, the purpose of this study is to compare and describe the three Socialist leader's May Day speech from the years 1954, 1978 and 2011. The results of the analysis showed that there is a big difference in how the leaders chooses to appeal to the rhetorical audience. Erlander, 1954, never appealed directly to his audience which Palme, 1978, did both initially as repeatedly throughout his speech. Juholt, 2011, has a personal and frequent appeal which is repeated throughout his speech, which is interpreted as a sign of the intimization of the public language. It proved difficult to discuss the Socialist rhetoric as one unified form. The rhetoric realm is influenced by too many external factors, such as the media, which makes it impossible to speak of it as one. The analysis revealed that the language of the 1th may-speeches is characterized by the people who use it. It is inevitable that the speaker puts his utmost emphasis, in both language and speeches. It would require a larger and more comprehensive analysis to allow any conclusions about a social-democratic language.Keywords: Rhetorical situation, genre, ethos-logos-pathos, 1th May, the Swedish Social Democratic Party, Tage Erlander, Olof Palme, Håkan Juholt

Place, publisher, year, edition, pages
2011. , 72 p.
Keyword [en]
Rhetorical situation, genre, ethos-logos-pathos, 1th May, the Swedish Social Democratic Party, Tage Erlander, Olof Palme, Håkan Juholt
National Category
Other Humanities not elsewhere specified
Identifiers
URN: urn:nbn:se:sh:diva-9128OAI: oai:DiVA.org:sh-9128DiVA: diva2:423226
Subject / course
Rhetoric
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-06-15 Created: 2011-06-14 Last updated: 2011-06-15Bibliographically approved

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Situation majtal(2801 kB)565 downloads
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