Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Marketing Services in Emerging Economies: A case study of a base of the pyramid initiative in Kenya
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 118 p.
Keyword [en]
BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-44835OAI: oai:DiVA.org:umu-44835DiVA: diva2:422694
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-17 Created: 2011-06-13 Last updated: 2011-06-17Bibliographically approved

Open Access in DiVA

fulltext(2159 kB)652 downloads
File information
File name FULLTEXT01.pdfFile size 2159 kBChecksum SHA-512
c0c8a1d341444fcc86150781cd9346231ca037c6ab32148e0c6efb0d3385b85e47a2ff962fc4a2a4e58dbadc5755be633691afea4aa11efec6e94aa40fdd3ab5
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Ericson, Johannes
By organisation
Umeå School of Business
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 652 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 221 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf