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Marketing Services in Emerging Economies: A case study of a base of the pyramid initiative in Kenya
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Place, publisher, year, edition, pages
2010. , 118 p.
Keyword [en]
BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-44835OAI: oai:DiVA.org:umu-44835DiVA: diva2:422694
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-17 Created: 2011-06-13 Last updated: 2011-06-17Bibliographically approved

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fulltext(2159 kB)547 downloads
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File name FULLTEXT01.pdfFile size 2159 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Ericson, Johannes
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Umeå School of Business
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ReferencesLink to record
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