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Butiksmiljön: En uppsats om hur man i inredning- och möbelbutiker arbetar för att påverka kunden
University of Skövde, School of Technology and Society.
University of Skövde, School of Technology and Society.
2011 (Swedish)Independent thesis Basic level (university diploma), 15 credits / 22,5 HE creditsStudent thesis
Abstract [sv]

Den här uppsatsen tar upp en studie om hur den exteriöra, interiöra och psykosociala butiksmiljön används av personalen för att påverka kunderana beteende. Den tar upp områden som till exempel entré, exponering, färgsättning, ljud och personalens bemötande mot kunden.

Place, publisher, year, edition, pages
2011. , 36 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:his:diva-5006OAI: oai:DiVA.org:his-5006DiVA: diva2:422492
Subject / course
Business Administration
Educational program
Retain Store Manager - Study Programme
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-13 Created: 2011-06-09 Last updated: 2011-06-13Bibliographically approved

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Type fulltextMimetype application/pdf
fulltext(661 kB)497 downloads
File information
File name FULLTEXT02.pdfFile size 661 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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