Factors affecting attitudes: A study of immigrants' attitude towards the brochures and website of Växjö Kommun
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
The consumer is a major actor in the market place, it is very important for a company to observe, identify and understand fully the attitudes of consumers before and after launching services and products. So it becomes obvious for marketers to know the factors which cause to affect the consumer’s attitude and then response. This thesis is to analyze the procedures of affecting consumers’ attitudes towards the brochures and website by visual perception, learning and group influence.
Place, publisher, year, edition, pages
2011. , 52 p.
attitude, immigrants, visual perception, learning, group influence, Växjö Kommun
IdentifiersURN: urn:nbn:se:lnu:diva-12248OAI: oai:DiVA.org:lnu-12248DiVA: diva2:421520
UppsokSocial and Behavioural Science, Law