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Bored with Ads?: A Study Investigating Attitude towards Social Media Advertising
Umeå University, Faculty of Social Sciences, Umeå School of Business.
Umeå University, Faculty of Social Sciences, Umeå School of Business.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 40 p.
Keyword [en]
social media, advertising, attitude, marketing communication
National Category
Business Administration
Identifiers
URN: urn:nbn:se:umu:diva-44402OAI: oai:DiVA.org:umu-44402DiVA: diva2:421304
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-22 Created: 2011-06-08 Last updated: 2011-06-22Bibliographically approved

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fulltext(3726 kB)8219 downloads
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