Rent a babyproduct: How to develop a service and brand platform for a new business idea to facilitate the parental life.
Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis [Artistic work]
The main goal in this thesis was to make people want to rent products instead of buying them, and this meant that I needed to find attractive benefits and gains living up to the losses when choosing to rent instead of buying the products. The biggest findings here were mainly the solutions of home delivery of the products and the package categorization of age. Offering the customers other services in form of expert advises, serving them information about the new life tocome, and developing an app, to followthe trends in society were some ways of making the service more attractive and invite more customers to use it in the future.
Place, publisher, year, edition, pages
2011. , 49 p.
IdentifiersURN: urn:nbn:se:konstfack:diva-3013OAI: oai:DiVA.org:konstfack-3013DiVA: diva2:420404
Formgiving Intelligence (Industrial Design, Master)
Orebäck, Malin, Design Strategist/ Industrial designer MFA
Enlund, Teo, Professor