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Sinnenas strategiska betydelse för kundens upplevelse i provrummet
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

ABSTRACT

Title: Senses strategic importance to the customer experience in dressing room

Authors: Anna Andersson & Alexandra Lundqvist

Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University

Subject:  Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011

Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?

Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective. Finally we will provide suggestions for how companies can improve the experience in the dressing room.

Method: We have applied an inductive approach in this study. This approach fits with the thesis work best because of the unexplored subject and by applying this we came closer to the phenomenon. The empirical data is based on observations, experiments and personal interviews.

Conclusions: Our conclusion shows that companies can improve the experience for their customers by strategic use the senses. Customer’s total experience of the dressing room will enhance and they also stay longer in the dressing room.

Keywords: Dressing room, senses, experiences, service, servicescape and customer

Place, publisher, year, edition, pages
2011. , 75 p.
Keyword [sv]
Provrum, sinnen, upplevelser, service, servicescape, kunden
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-11998OAI: oai:DiVA.org:lnu-11998DiVA: diva2:419930
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2011-06-03, BBS, Gröndalsvägen, Kalmar, 13:15 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-06-08 Created: 2011-05-30 Last updated: 2011-06-08Bibliographically approved

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