Sinnenas strategiska betydelse för kundens upplevelse i provrummet
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Title: Senses strategic importance to the customer experience in dressing room
Authors: Anna Andersson & Alexandra Lundqvist
Tutor: Dr. Bertil Hultén, Associate Professor Linneaus School of Business and Economics Linnaeus University
Subject: Bachelor thesis 15 hp. Business Economics C, Marketing. Linnaeus University, spring 2011
Presentation of the question: Is it possible for companies to enhance customers experience in dressing rooms by strategically working with the senses?
Purpose: The purpose of this paper is to describe and analyze the senses relevance to the customer experience in the dressing room and create an understanding of the dressing room from a customer and business perspective. Finally we will provide suggestions for how companies can improve the experience in the dressing room.
Method: We have applied an inductive approach in this study. This approach fits with the thesis work best because of the unexplored subject and by applying this we came closer to the phenomenon. The empirical data is based on observations, experiments and personal interviews.
Conclusions: Our conclusion shows that companies can improve the experience for their customers by strategic use the senses. Customer’s total experience of the dressing room will enhance and they also stay longer in the dressing room.
Keywords: Dressing room, senses, experiences, service, servicescape and customer
Place, publisher, year, edition, pages
2011. , 75 p.
Provrum, sinnen, upplevelser, service, servicescape, kunden
IdentifiersURN: urn:nbn:se:lnu:diva-11998OAI: oai:DiVA.org:lnu-11998DiVA: diva2:419930
Subject / course
Business Administration - Marketing
Marketing Programme, 180 credits
2011-06-03, BBS, Gröndalsvägen, Kalmar, 13:15 (Swedish)
UppsokSocial and Behavioural Science, Law
Hultén, Bertil, Docent
Rytting, Leif, Universitetslektor