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Att Gestalta Gestalt: An approach to product photography as an integrated part of the design process, as opposed to a form of documentation detached from the design process.
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

Digital technology and the Internet has fundamentally reshaped the way photographs are viewed and shared. Today designers can reach out and publish their work via web sites and blogs without having to rely on editorial features or even the objects being in production. Most people will only see the finished products on blogs or in magazines, and it is almost as though the image is more important than the real object. How does this change the role of the image in the field of product design and what new demands does it put on product photography? Through theoretical and applied research, the aim is to identify knowledge, relevant in order to approach the creation of images as an integrated part of the design process, rather then a form of documentation done after a project is completed.

Place, publisher, year, edition, pages
2011. , 24 p.
Keyword [en]
Product photography, gestalt, industrial design
Keyword [sv]
Produktfotografi, Industridesign, Produktdesign, Gestalt
National Category
URN: urn:nbn:se:konstfack:diva-2998OAI: diva2:419796
Educational program
Formgiving Intelligence (Industrial Design, Master)
2011-04-06, Mandelgren, Konstfack, Stockholm, 18:08 (English)
Fine Art
Available from: 2011-06-21 Created: 2011-05-29 Last updated: 2013-10-22Bibliographically approved

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