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Imageskapande och marknadsföringskommunikation: En deskriptiv studie om Örebro Bostäders arbete i Vivalla och Markbacken
Örebro University, Swedish Business School at Örebro University.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Image building and marketing kommunication : A descriptive study of Örebro Bostäder's image making in Vivalla and Markbacken (English)
Abstract [sv]

Slutsatsen efter genomfört arbetet är att Örebro Bostäder AB bland annat har en önskvärd image av Vivalla som ett område med en unik och personlig omgivning med mindre individuella bostadsområden där det finns något för alla smaker. I Markbacken vill Öbo behålla och förstärka en image av variation, där allt från barnfamiljer till den som söker ett lite mer exklusivt boende skall lockas. Vidare har undersökningen visat att dessa önskvärda imager främst förmedlas via mun till mun-metoden, massmedia, samhälleliga åtgärder och events.

Abstract [en]

The conclusion made after finishing this essay is that Örebro Bostäder AB desires to communicate an image of Vivalla as an area with a unique and personal environment with small individual neighborhoods where there is something for everyone. In Markbacken Öbo wants to retain and reinforce the image of variety, where everything from children's families is attracted to those looking for a little more exclusive accommodations. Further investigation has shown that these desirable images mainly are communicated through mouth to mouth method,media, community activities and events.

Place, publisher, year, edition, pages
2011. , 43 p.
Keyword [en]
Image, image building, marketing, marketing communication, place marketing, Örebro Bostäder AB, Öbo, Markbacken, Vivalla
Keyword [sv]
Image, imageskapande, marknadsföringskommunikation, platsmarknadsföring, Öbo, Markbacken, Vivalla
National Category
Business Administration
Identifiers
URN: urn:nbn:se:oru:diva-15701ISRN: ORU-HHS/FEK-GK-2011/0038--SEOAI: oai:DiVA.org:oru-15701DiVA: diva2:419055
Subject / course
Företagsekonomi
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-05-25 Created: 2011-05-25 Last updated: 2011-05-25Bibliographically approved

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Swedish Business School at Örebro University
Business Administration

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