Change search
ReferencesLink to record
Permanent link

Direct link
A spatial presence of thoughtfulness: Electrolux experience
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2007 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis [Artistic work]
Abstract [en]

"It is not about the product. It is about the total experience."

My aim with this project is to explore the interaction between technology, brand, space and the human being in designing an overall experience.

We are moving towards a reality where intelligent technology is getting embedded in our homes and our lives. How can we make technology not just intelligent, but also more empathic and sensual?

Can we create a relationship to a company, just as if it was a real person? Considering design as communication/conversation, I like to think of the product as a presence of a subject rather than an object, in this case as a spatial presence of a personality that we can reach through our senses. With a design method influenced by thoughts from interpersonal communication and rhetoric, I believe this experience can become more emotional and human.

By thinking of products as the most important messengers of brand communication, In this case, I believe the acting and behaviour of the products become crucial in terms of authenticity and trust to the brand message.

"A spatial presence of thoughtfulness" is my thesis project sponsored by Electrolux. It is about using these ideas to bring the Electrolux brand philosophy "thinking of you" into life through an emotional experience of thoughtfulness in the home atmosphere. An ambience not only created by the presence of technology, but in dialog with the participatory presence of humans and their actions.

Place, publisher, year, edition, pages
Stockholm: Konstfack, Inst. för Industridesign , 2007. , 13 p.
Uppsats : ID / BA - Kandidat 2007
Keyword [en]
climate control, design
National Category
URN: urn:nbn:se:konstfack:diva-2834OAI: diva2:418384
Educational program
Industrial Design (Bachelor)
Fine Art
Examensarbete Industridesign kandidatexamensarbeteAvailable from: 2011-05-23 Created: 2011-05-19 Last updated: 2011-05-23Bibliographically approved

Open Access in DiVA

A spatial presence of thoughtfulness(305 kB)78 downloads
File information
File name FULLTEXT01.pdfFile size 305 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Industrial design

Search outside of DiVA

GoogleGoogle Scholar
Total: 78 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 172 hits
ReferencesLink to record
Permanent link

Direct link