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Corporate Social Responsibility and Corporate Governance for SustainableService Business: A Case Study of Zong (China Mobile Pakistan) and Telenor in Pakistan
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
Karlstad University, Faculty of Economic Sciences, Communication and IT, Service Research Center.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
Abstract [en]

In the last decade or so the climate of doing business changed dramatically, coming up with many new dimensions of the business. A few of them are service dominant logic, corporate social responsibility and corporate governance. The notion of a „business case‟ for corporate sustainability has increasingly been used by the corporate sector, environmental organizations, consultancies and by many others to seek justification for sustainability strategies within organizations.These concepts if not complete but must have major impact on all business decisions now a days. No business can survive longer by disintegrating itself from these practices. So it has become the need of the hour to understand these terms and incorporate them in business social culture, to be part of responsible corporate citizenship in today‟s business world.Moreover, the paper will try to study the level of CSR activities according to CSR pyramid in terms of economical, legal, social and philanthropic aspects and these will be analyzed with gathered data about companies under review. The research work undertaken will focus on CSR and CG practices prevailing in telecom sector of Pakistan especially taking Zong as our case study basis and Telenor for its comparison. The research will see the internal service dimensions and will analyze if the business is based on five principles of value based service business. The paper is qualitative in its nature, relying on the data obtained through interviews regarding the companies under discussion.

Place, publisher, year, edition, pages
2010. , 86 p.
URN: urn:nbn:se:kau:diva-7426OAI: diva2:418118
Subject / course
Business Administration
2011-01-21, 11a223, KARLSTAD BUSINESS SCHOOL Universitetsgatan 2, SE-651 88, KARLSTAD, 13:00 (English)
Social and Behavioural Science, Law
Available from: 2011-05-27 Created: 2011-05-19 Last updated: 2011-05-27Bibliographically approved

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Waqqas, OmarBahadur, Waseem
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