Change search
ReferencesLink to record
Permanent link

Direct link
Design Thinking in Business Innovation
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2006 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [sv]

Med globaliseringen har världen snabbt förändrats och designerns roll är inte längre lika självklar. Vi har tittat på hur man kan expandera begreppet design och utnyttja designerns kvalitéer inom nya områden. Magisterexamensarbetet "Design Thinking in Business Innovation" syftar till att undersöka hur man kan utnyttja designyrkets kreativa och innovativa processer inom affärsutveckling. I vårt exjobb har vi jobbat med ett av Storbritanniens ledande vitvaruföretag, GDHA, och har tillsammans med marknadsföringsstudenter från Stockholms Universitet tagit fram affärsstrategier för hur de kan agera på en framtida marknad. Kombinationen av kreativt tänkande och traditionell affärsutveckling genererade nya innovativa koncept med syfte att utifrån företagets förutsättningar stärka dess konkurrenskraft och skapa nya affärsmöjligheter. "Design Thinking in Business Innovation" resulterade i en ny arbetsmetod samt tre koncept som visualiserar resultatet av en kreativ affärsutvecklingsprocess. Dessa koncept sträckte sig från konventionell produktutveckling för differentiering till utveckling av nya försäljningskanaler samt en helt ny affärsidé som bygger vidare på GDHAs kärnverksamhet. Koncepten konkretiserades i form av en modell av ett kylskåpskoncept, samt tre stycken animerade kortfilmer.Som ett resultat av vårt exjobb har vi startat Remotel, ett design kontor som fokuserar på affärsutveckling genom användarorienterad research, kreativa processer och visuell kommunikation (mer info på www.remotel.se).

Abstract [en]

The world is undergoing change and the disintegration of the old economy is becoming evident. Production is moving to low cost countries and competition is growing fierce. In order to stay competitive, companies around the world recognises the need to become more innovative. In order to achieve this it is imperative to balance and compliment the linear business thinking that still rule the managerial body. Leading research in this area suggest that the key to innovation in business development lies within the creative thinking of the design field. This paper describes a joint master degree project that seeks to test these theories and develop methods and protocols to put them into practice. So the question is, what happens when one use industrial  design as a tool to innovate business in the Creative Economy? The research group consists of four industrial designers from Konstfack, University of Arts, Crafts and Design in Stockholm and four marketing students from School of Business, Stockholm University. During the project we applied action research and introspection in a case study where new business strategies where formulated for a live company as our empirical base. The process proved more difficult but also more rewarding than initially anticipated and resulted in several new potential strategies for the company while providing valuable insight and experience in interdisciplinary team work in this field. This paper presents suggestions to how design thinking and business thinking can be combined in the process of developing business strategies and accentuates some of the skills and qualities that inherently drive this process. The collaboration investigates the synergy between designers and business managers and illustrates the potential in combining these competences to find new ways to create, re-define and develop businesses in the creative economy.

Place, publisher, year, edition, pages
2006. , 83 p.
Series
, Uppsats : ID / MA - magister ; 2006
Keyword [en]
Design management, industrial design, business development, creative economy, interdisciplinary collaboration, business excellence, design strategy, marketing strategy, design-driven innovation, design process, innovation management, paradigm shift
National Category
Art History
Identifiers
URN: urn:nbn:se:konstfack:diva-859OAI: oai:DiVA.org:konstfack-859DiVA: diva2:414819
Educational program
Formgiving Intelligence (Industrial Design, Master)
Uppsok
Fine Art
Available from: 2011-05-04 Created: 2011-05-04 Last updated: 2012-05-07Bibliographically approved

Open Access in DiVA

Design Thinking in Business Innovation(2088 kB)5340 downloads
File information
File name FULLTEXT01.pdfFile size 2088 kBChecksum SHA-512
50e210054b748c80f93a61513228ea78c0417a06a4dd96c98d84a8a7a1e7654e7cbee21dffed7d7d00b65e597431837480eb28dec0088ed8fb244f8691e26f43
Type fulltextMimetype application/pdf

By organisation
Industrial design
Art History

Search outside of DiVA

GoogleGoogle Scholar
Total: 5340 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 525 hits
ReferencesLink to record
Permanent link

Direct link