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Rebirth of the cool: to awake a sleeping beauty
University College of Arts, Crafts and Design, The Department of Design, Crafts and Art (DKK), Industrial design.
2007 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

My project is split in two, one theoretical part and one empirical part. The first part is based on existing theories within design and marketing. I focused my research on management theories, research methods and consumer behavior theories. The second part is based upon a case study "Rebirth of the airship", where I test the method identified in the first part. The case study also includes a straight forward design process and a qualitative field research. In the final part of the project I conclude my findings and reflect upon the work method and the result at hand.

Place, publisher, year, edition, pages
2007. , 27 p.
Uppsats : ID / MA - magister ; 2007
Keyword [en]
airships, design
Keyword [sv]
luftskepp, design
National Category
Art History
URN: urn:nbn:se:konstfack:diva-857OAI: diva2:414810
Educational program
Formgiving Intelligence (Industrial Design, Master)
Fine Art
Available from: 2011-05-04 Created: 2011-05-04 Last updated: 2012-05-07Bibliographically approved

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Rebirth of the cool(5729 kB)228 downloads
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