Rebirth of the cool: to awake a sleeping beauty
Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
My project is split in two, one theoretical part and one empirical part. The first part is based on existing theories within design and marketing. I focused my research on management theories, research methods and consumer behavior theories. The second part is based upon a case study "Rebirth of the airship", where I test the method identified in the first part. The case study also includes a straight forward design process and a qualitative field research. In the final part of the project I conclude my findings and reflect upon the work method and the result at hand.
Place, publisher, year, edition, pages
2007. , 27 p.
, Uppsats : ID / MA - magister ; 2007
IdentifiersURN: urn:nbn:se:konstfack:diva-857OAI: oai:DiVA.org:konstfack-857DiVA: diva2:414810
Formgiving Intelligence (Industrial Design, Master)