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Halal Food: Thai Halal Food Products and International Market
Karlstad University, Faculty of Economic Sciences, Communication and IT. (Master Thesis)
Karlstad University, Faculty of Economic Sciences, Communication and IT. (Master Thesis)
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This paper aims to examine salient issues in the Halal food business with special focus on entering Thai Halal food products into international market. Market screening plays an important role in entering new market or setting up the business in the foreign country. In this paper we have analyzed the importance of Halal Food for the Muslims and explained the growth of Halal food in French markets. The study focuses attention on the identification of key areas in Halal food export and channel strategy. The Thai food industry is amongst dynamic and diverse and we investigated the entering process into the new market. Thai food product is selected to compare and find the competitive advantage.

Place, publisher, year, edition, pages
2010. , 36 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-7259OAI: oai:DiVA.org:kau-7259DiVA: diva2:407483
Presentation
2010-05-28, 3A434, Karlstad Business School, Karlstad, 15:37 (English)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-04-05 Created: 2011-03-29 Last updated: 2011-04-05Bibliographically approved

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fulltext(848 kB)8374 downloads
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Type fulltextMimetype application/pdf

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Ali, Noaman
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