Change search
ReferencesLink to record
Permanent link

Direct link
Challenges of the Russian market and their impact upon the selection between exporting, joint ventures and FDI: Study of Swedish enterprises within the automotive industry
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Russia is a rapidly growing market with enormous potential for international companies. In many industries competition is underdeveloped as Russian local companies are often unable to satisfy constantly growing demand of the market. On the other hand, international enterprises hesitate to enter the market due to its complexity and difficulties like e.g. bureaucracy and corruption.

The aim of the present bachelor thesis is to define main challenges of the Russian market with the help of a modified PESTEL model which emphasizes political, economic, social, and legal aspects of the market. Having identified the main market challenges exporting, joint ventures and foreign direct investments as means of market entry are assessed in terms of coping with these challenges. As an outcome of the theoretical section, a model assessing the chosen entry modes is developed together with a list of challenges of the Russian market.

The developed theoretical model is applied to a Swedish automotive industry through conduction of semi-structured interviews with key representatives of a number of Swedish enterprises operating in Russia.

After the empirical analysis, the theoretical model is reviewed and the main challenges of the Russian market experienced by the interviewees are stated. Moreover, the most common entry modes within the Swedish automotive industry are identified.

This thesis will be applicable both for students who would like to learn about different entry modes and ways of analyzing foreign markets through a theoretical framework, and for Swedish companies that aim to enter the Russian market and need to understand its challenges in order to avoid failures in the initial stage and gain ideas about the most suitable entry mode for them.

Place, publisher, year, edition, pages
2010. , 116 p.
Keyword [en]
Russian market, exporting, FDI, challenges, entry mode
Identifiers
URN: urn:nbn:se:lnu:diva-11243OAI: oai:DiVA.org:lnu-11243DiVA: diva2:406595
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-04-28 Created: 2011-03-28 Last updated: 2011-04-28Bibliographically approved

Open Access in DiVA

fulltext(861 kB)861 downloads
File information
File name FULLTEXT01.pdfFile size 861 kBChecksum SHA-512
346fdae084613152b2f632709983231ca7e55fb860bcc29f8696ab5646ada86e41047ce44d44d1cfc8c9c4f5d3029da00771b6ad196a4da13c7a60a571b5f621
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 861 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 490 hits
ReferencesLink to record
Permanent link

Direct link