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True Passion: En studie om varumärket Kosta Bodas profil och image
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this essay is to increase the understanding of how the management´s core values reflect the brand´s profile and image. To be able to fulfill that purpose, we used three problem statements that questioned how consumers, retailers and the employees of the company Kosta Boda perceived the brand. To accomplish this, we used a qualitative method. We started collecting theories about the topics: brand, image and profile that gave us a good foundation to build our qualitative interviews on and to increase the understanding for the topics. To collect imperical data, we interviewed consumers, retailers and employees at Kosta Boda both by email, phone and face-to-face interviews. After collecting the data, we could start analyzing these responses with the theory. After reading this essay, the reader will have gained insight into how the brand Kosta Boda is perceived by its environment and how well it matches the picture that the brand owner has of the company.

Place, publisher, year, edition, pages
2010. , 70 p.
Keyword [en]
brand, core value, profile, image
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:lnu:diva-11237OAI: oai:DiVA.org:lnu-11237DiVA: diva2:406489
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-04-14 Created: 2011-03-25 Last updated: 2011-04-14Bibliographically approved

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fulltext(444 kB)132 downloads
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Type fulltextMimetype application/pdf

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Linnaeus School of Business and Economics
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