Change search
ReferencesLink to record
Permanent link

Direct link
Growth Through Green Innovations: A Case Study of Cascades Djupafors
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The premise of this thesis is the need for research regarding the relation between social and natural values and the competitive advantage of a firm. The overall purpose of this thesis is to identify, describe and analyze how a firm can achieve competitive advantage from a transformation of social and natural values. In order to reach the purpose of this thesis a case study of Cascades Djupafors has been carried out which entailed personal interviews with a selection of the firm’s customers. 

The theoretical framework involves a description of the creation of a sustainable business, process for creating societal advantage, the transformation of societal advantage to competitive advantage as well as an elaboration of the transformation process. The empirical study deals with the sustainable approach of Cascades Djupafors, their quest for a sustained business, their process from sustainability to competitiveness and an elaboration of Cascades Djupafors’ innovation developments.

In the analysis the theoretical framework is related to the results of the empirical study. It is discussed and analysed how Cascades Djupafors can create social and natural values as well as economic values which is continued by a discussion regarding the creation of a sustainable business. In addition, the organizational learning process at Cascades Djupafors is elaborated with focus on capability development.

It is concluded that a firm can transform social and natural values to competitive advantage by developing green capabilities to perform CSR activities that the customers value and thereby gain legitimacy. This can lead to a positive reputation which is linked to competitive advantage through the source of competitive advantage, i.e. green innovations. The competitive advantage allows a firm to set a premium price or increase its amount of sales which offers a possibility for increased financial outcome. At last, recommendations for further research within this field are presented together with specific managerial implications for Cascades Djupafors.

Place, publisher, year, edition, pages
2010. , 100 p.
Keyword [en]
Social and natural values, CSR, green innovations, competitive advantage, resources and capabilities, societal advantage, legitimacy, organizational learning
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-11144OAI: oai:DiVA.org:lnu-11144DiVA: diva2:404394
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-04-26 Created: 2011-03-16 Last updated: 2011-04-26Bibliographically approved

Open Access in DiVA

fulltext(1191 kB)371 downloads
File information
File name FULLTEXT01.pdfFile size 1191 kBChecksum SHA-512
db2b338dc247c390374bdc5fc4a50e7ee8601dbf1968d25b4b1364bff5bbd1fe7f3e13138c6821f9cfc9db9226e2e92241eff2916641438c1b85e73de5239f7d
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 371 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 229 hits
ReferencesLink to record
Permanent link

Direct link