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Attitudes towards mobile payment : An empirical study of the consumers’ perception of security, privacy and convenience
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Mobile payment is a new payment method that is being introduced on the Swedish market, but has not yet come to its breakthrough. This thesis investigates the attitude the Swedish consumer has towards mobile payment. Based on previous surveys and theory, three main attributes, security, privacy and convenience, were chosen to represent the attitude of the consumer towards mobile payment. In order to analyze the data obtained from the surveys conducted, the multi-attribute attitude model was used. The model showed that convenience was the most beneficial attribute in mobile payment, followed by security and then privacy. Security was the attribute that the survey participants valued the most when it comes to payment methods, but was also the attribute they thought that mobile payment would lack the most. Therefore security was determined to be the most important aspect when it comes to the success of mobile payment.

Place, publisher, year, edition, pages
2011. , 28 p.
Keyword [en]
Mobile payment, Attitude, Security, Privacy, Convenience
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-148640OAI: oai:DiVA.org:uu-148640DiVA: diva2:402611
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-03-09 Created: 2011-03-09 Last updated: 2011-03-09Bibliographically approved

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