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De nya politiska kommunikationskanalerna: en studie i sociala mediers betydelse inför riksdagsvalet 2010
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The new political channels of communication : a study in social media's importance for the Swedish parliamentary elections in 2010 (English)
Abstract [en]

Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former.

Place, publisher, year, edition, pages
2011. , 40 p.
Keyword [en]
social media, politics, communication, Habermas, election campaign
Keyword [sv]
sociala medier, politik, kommunikation, Habermas, valkampanj
National Category
Media and Communications
URN: urn:nbn:se:uu:diva-148519OAI: diva2:402300
Social and Behavioural Science, Law
Available from: 2011-03-28 Created: 2011-03-07 Last updated: 2011-03-28Bibliographically approved

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