Change search
ReferencesLink to record
Permanent link

Direct link
SKB International in South Korea: A study about consultancy of nuclear waste system management from Northern Europe to Far East Asia
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This essay outlines the problems in the cross-cultural communication between SKB International and the Korean market. After interviews with the vice president of SKB International and their representative in Korea I compare their strategy to cross-cultural communication theories and Korean business culture facts to see how their communication to Korea could be improved. In the results I state that the problem with getting a continuous dialogue is created by the big cultural difference between Sweden and Korea. If these differences can be tackled SKB International will be able to sell their public acceptance package to Korea to enable the project of a final repository. The biggest problems seem to be the difference of time horizons, way of building relations, hierarchy vs. flat organization and the Korean group dynamics in clash with Swedish individualism. As conclusion I state that the isolation of Korea has created a unique culture that needs special attention for successful cross-cultural communication. This calls for SKB International to develop a strategy for understanding Korean culture within the whole organization. The image of Korean culture needs to be continuously discussed through meetings or an intranet forum to get a correct image of how to communicate with Koreans. Also I find that SKB International need more staff to take care of all the Korean delegations that come on spontaneous visits. The best gateway into the Korean hierarchies was found to be through inter-governmental communication.

Place, publisher, year, edition, pages
2011. , 43 p.
Keyword [en]
SKB, South Korea, consultancy, international business, cross-cultural communication, Asia
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-148174OAI: oai:DiVA.org:uu-148174DiVA: diva2:401505
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-03-04 Created: 2011-03-02 Last updated: 2011-03-04Bibliographically approved

Open Access in DiVA

fulltext(663 kB)431 downloads
File information
File name FULLTEXT01.pdfFile size 663 kBChecksum SHA-512
f091d0c8e4645971bdfda1d3494b961a986d71e31031ec033edda65e720c65dc18b5f699d0340c1dce983787cf12e6eae9b7d33b7778327b85749c01240d7e8a
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Berggren, Michael
By organisation
Department of Business Studies
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 431 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 448 hits
ReferencesLink to record
Permanent link

Direct link