Change search
ReferencesLink to record
Permanent link

Direct link
Entering an era of ferment: radical vs incrementalist strategies in automotive power train development
Linköping University, Department of Management and Engineering, Project management, Innovations and Entrepreneurship . Linköping University, The Institute of Technology. (Kite)ORCID iD: 0000-0002-3164-6352
Linköping University, Department of Management and Engineering, Project management, Innovations and Entrepreneurship . Linköping University, The Institute of Technology. (Kite)ORCID iD: 0000-0002-4233-5138
2011 (English)In: Technology Analysis & Strategic Management, ISSN 0953-7325, E-ISSN 1465-3990, Vol. 23, no 3, 313-330 p.Article in journal (Refereed) Published
Abstract [en]

Incremental improvement of a deeply embedded technology system has been a hallmark of the automotive industry for a very long time. Efforts to develop alternatives have repeatedly failed. This paper analyses how Toyota started to challenge this pattern in the late 1990s, by the architectural innovation embodied in Prius, the first mass-produced hybrid-electric car. This is followed by an account of how key competitors reacted by accelerating their incremental innovation efforts, in an era when concerns over fuel prices and greenhouse gas emissions increased demand for environmentally sound vehicles. The paper builds on records of patenting and performance of actually marketed models to analyse the unfolding technology competition. It also considers the most probable technologies on the market in a 10–12 year timeframe, and further explains how different technoogy strategies put competing firms in different positions in an era of ferment.

Place, publisher, year, edition, pages
London: Taylor & Francis , 2011. Vol. 23, no 3, 313-330 p.
Keyword [en]
technological discontinuity; hybrid-electric vehicle; technology strategy; car
National Category
Production Engineering, Human Work Science and Ergonomics
Identifiers
URN: urn:nbn:se:liu:diva-66063DOI: 10.1080/09537325.2011.550398ISI: 000287482600007OAI: oai:DiVA.org:liu-66063DiVA: diva2:401313
Projects
Kite
Note
This is an electronic version of an article published in: Thomas Magnusson and Christian Berggren, Entering an era of ferment: radical vs incrementalist strategies in automotive power train development, 2011, Technology Analysis & Strategic Management, (23), 3, 313-330. Technology Analysis & Strategic Management is available online at informaworldTM: http://dx.doi.org/10.1080/09537325.2011.550398 Copyright: Taylor & Francis http://www.tandf.co.uk/journals/default.asp Available from: 2011-03-02 Created: 2011-03-02 Last updated: 2014-10-08

Open Access in DiVA

fulltext(422 kB)2113 downloads
File information
File name FULLTEXT01.pdfFile size 422 kBChecksum SHA-512
4706891924234d8467acb4cd8f5653e9859a6dc62a0b8e588ba9e4ddf5f691ef4410060b3414b221f08442add1562f2bc701087f3f72bfdbef99315a90dcb8e4
Type fulltextMimetype application/pdf

Other links

Publisher's full text

Search in DiVA

By author/editor
Magnusson, ThomasBerggren, Christian
By organisation
Project management, Innovations and Entrepreneurship The Institute of Technology
In the same journal
Technology Analysis & Strategic Management
Production Engineering, Human Work Science and Ergonomics

Search outside of DiVA

GoogleGoogle Scholar
Total: 2113 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 206 hits
ReferencesLink to record
Permanent link

Direct link