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En kvantitativ studie om sociala nätverks påverkan på konsumenter genom Facebook
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2011. , 54 p.
Keyword [en]
Social media, marketing, consumer behaviour, the buying process model, Facebook, social network, word of mouth and community
Keyword [sv]
sociala medier, marknadsföring, konsumenbeteende, köpbeslutsprocessen, Facebook, sociala nätverk, Word of Mouth, och Community
National Category
Business Administration
Identifiers
URN: urn:nbn:se:mdh:diva-11874OAI: oai:DiVA.org:mdh-11874DiVA: diva2:400160
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-03-16 Created: 2011-02-24 Last updated: 2011-03-16Bibliographically approved

Open Access in DiVA

fulltext(1649 kB)1024 downloads
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Type fulltextMimetype application/pdf

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Bennström, Stephanie
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