Comparative study between traditional seminars and webinars for marketing purpose.
Final assignment for Bachelor Degree in Business Administration
Peter Nicks and Alexander Widell
2011 – January
We want to examine how businesses can use webinars to supplement or replace seminars in its industrial marketing. When should businesses use seminars, when should they use webinars and when should they use a combination of the two?
We have chosen to do a combination of quantitative and qualitative research. We see the benefits of both methods for our research. Many issues raised in the aim are difficult to respond to by only using one method. The quantitative part is the questionnaires completed by participants and the qualitative part consists of two interviews.
All investigated events are made at a large international IT company.
Result & Findings:
The results of our studied seminars shows that the larger events the greater the need for a physical seminar. We have therefore concluded that we must choose different types of seminar for various events. For minor events, it is better to just use webinars. For the big events, you always should have a traditional seminar but it is possible to combine with a webinar to reach out to even more customers.
Suggestions for future research:
What are the results of similar studies in other industries?
Make repeated studies on a wider basis than the three events that we implemented.
Further research into how seminar and webinar affect sales. It was something we set as a target at the beginning of this study, but we were not able to measure.
Contribution of the thesis:
With this paper, we hope to provide guidance to organizations that want to make use of webinars for marketing purposes.
marketing, webinar, workshop, customers, IT
2011. , 36 p.