Managed Service in Telecommunication Sector: getting the messages across: mMBA Marketing Management Thesis
Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. This thesis is part of the Marketing MBA program at University of Gävle.
Place, publisher, year, edition, pages
2011. , 57 p.
IdentifiersURN: urn:nbn:se:hig:diva-8393Archive number: E3BA DiVA 009/2011OAI: oai:DiVA.org:hig-8393DiVA: diva2:395408
UppsokSocial and Behavioural Science, Law
Hyder, Akmal, Professor