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Managed Service in Telecommunication Sector: getting the messages across: mMBA Marketing Management Thesis
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

This thesis will look at what marketing channels to be used and what type, or types of marketing message for a vertical diversification into managed services. A diversification from a goods only company into both a goods and services company. It looks at this marketing challange in the telecommunication sector within the English market. This thesis is part of the Marketing MBA program at University of Gävle.

Place, publisher, year, edition, pages
2011. , 57 p.
URN: urn:nbn:se:hig:diva-8393Archive number: E3BA DiVA 009/2011OAI: diva2:395408
Social and Behavioural Science, Law
Available from: 2011-03-17 Created: 2011-02-06 Last updated: 2011-03-17Bibliographically approved

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