Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Den professionella kommunikatören: En undersökning av svenska kommunikations-ansvarigas syn på sitt arbete jämfört med de formuleringar som anges i Stockholm Accords
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Professional Communicator : A study of Swedish Communication Management Professionals’ view of their profession (English)
Abstract [en]

The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to provide a global common ground for the practitioners.

The method used for this study is a quantitative research method conducted by a web survey answered by more than 400 Swedish communication managers. The questions posed were examining these managers view of their profession compared to the Stockholm Accords.

The research shows that the Swedish way of implementing communication in the organization broadly corresponds to the Stockholm Accords when it comes to internal and external communication. However, there are some areas where Swedish communication practice diverges from Stockholm Accords. The issues which link governance, management and sustainability to communication have a much wider distribution of responses. A noticeable trend is that people who work in private organizations consistently responds with higher rankings than those who work in public organizations.

Place, publisher, year, edition, pages
2010. , p. 78
Keywords [en]
public relations, PR, Stockholm Accords, PR and Communication Management Professionals, sustainability, CSR, internal communication, external communication, media and communication studies, governance, management, communication management
Keywords [sv]
public relations, PR, Stockholm Accords, kommunikation, ledning, styrning, hållbarhet, CSR, corporate social responsibility, extern kommunikation, intern kommunikation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-10581OAI: oai:DiVA.org:lnu-10581DiVA, id: diva2:395215
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-02-06 Created: 2011-02-04 Last updated: 2011-02-06Bibliographically approved

Open Access in DiVA

Den professionella kommunikatören(916 kB)181 downloads
File information
File name FULLTEXT02.pdfFile size 916 kBChecksum SHA-512
4b097280255b8646b0743cf8d6cc373406857504df897190b1cf270333b2720f7a360370e0ef92b39f3b18981b64d878d71badb9d65934c5d5bcb3996a813745
Type fulltextMimetype application/pdf

By organisation
School of Social Sciences
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 181 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 284 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf