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Sverige klätt i aska: En studie om kriskommunikationen under askmolnskrisen 2010
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Sweden covered in ash : A study about crisis communication during the ash cloud crisis 2010 (English)
Abstract [en]

The purpose of this essay is to investigate how the crisis communication was perceived between SAS, massmedia and citizens during the volcano crisis in 2010. The questions posed are: - How did the communication between SAS, media and citizens function during the crisis? - How did senders, intermediaries and beneficiaries experience the information and communication during the crisis? - How important was the internet communication for SAS, media and citizens during the crisis?

The collected material consists of interviews and desktop research of material from Internet.

The study shows that the communication between SAS, the media and citizens worked well on the social medias but was weaker in all other mediachannels. SAS was also weak in following up information received by media and travelers, and they therefore they had a different picture of the situation during the crisis. SAS thought that the communication worked fine between the parties involved. Media and citizens felt that SAS gave them poor information and that they could have been better with giving deeper and more information.

Internet played an important part in communication during the crisis. Internet and social media has become increasingly important for SAS and without the internet in this crisis, SAS would have had difficulties in maintaining its credibility and reputation for many customers. With the social media, SAS could easier establish a dialogue and help their passengers.

 

Place, publisher, year, edition, pages
2010. , p. 44
Keyword [en]
crisis, crisis communication, SAS, massmedia, citizens, ashcloud, Internet, social media
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-10571OAI: oai:DiVA.org:lnu-10571DiVA, id: diva2:394831
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-02-09 Created: 2011-02-03 Last updated: 2011-02-09Bibliographically approved

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Sverige klätt i aska(977 kB)270 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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