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Könsligt minne: Ett kvalitativt receptions- och minneskvasiexperiment med killar och tjejer
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Gender-memory : A qualitative reception and memory quasi-experiment with guys and girls (English)
Abstract [en]

The purpose of this study was to see if there are any differences between high school girls and boy’s reception ability and memory after reading two Swedish lifestyle magazines.

9 boys and 9 girls from ages 17-18 were chosen to participate in the study. They were placed in a room one by one where they had to read one women’s magazine (Cosmopolitan) and one men’s magazine (Café). They did not know this was a memory and reception test until after they finished their reading.

With help from former reception studies and the magazines, questions were selected so the interviews would give as much information as possible.

The study gave some unexpected results, for example both genders seemed to remember numbers very well even if they didn’t remember the article itself. The myth that boys pay immediate attention to half naked girls more than anything else was not confirmed. They seemed to look at the half naked guys to compare themselves instead.

When it comes to who remembered the most, girls outshined the boys. They paid more attention to the magazines and they got higher scores on the questions during the interviews.

Overall the participants remembered far less than they thought which indicated that when they read these magazines they don’t think or reflect much. Interesting was the most common answer to why they seemed to remember an article.

Place, publisher, year, edition, pages
2010. , p. 71
Keywords [en]
memory, magazines, gender, reception
Keywords [sv]
minne, magasin, kön, reception
Identifiers
URN: urn:nbn:se:lnu:diva-10543OAI: oai:DiVA.org:lnu-10543DiVA, id: diva2:394552
Presentation
2011-02-02, 23:39 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-02-04 Created: 2011-02-02 Last updated: 2011-02-04Bibliographically approved

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Könsligt minne(8334 kB)366 downloads
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Kevric, AidaFrising, Sofia
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf