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Med skilda perspektiv: Sverigedemokraternas profil, identitet och image
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
Jönköping University, School of Education and Communication, HLK, Media and communication science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesisAlternative title
With different perpective : Sweden Democrats profile, identity and image (English)
Abstract [sv]

Syftet med studien är att utifrån Sverigedemokraternas valkampanjfilm undersöka hur de planerade kommunikationsverktygen profil, identitet och image tolkas utifrån tre olika perspektiv. Under studiens gång har vi genomfört strukturerade intervjuer med tre medlemmar inom Sverigedemokraterna, en semiotisk filmanalys av partiets valkampanjfilm och utfört enkätundersökningar med 100 röstberättigade elever vid Erik Dahlbergsgymnasiet.

 

Studiens resultat visar att Sverigedemokraternas profil stämmer överens med valkampanjfilmens identitet. Gällande image anser partiet att allmänhetens tolkning inte stämmer överens med partiets profil. Ett problem som Sverigedemokraterna säger sig ligga i att media har kommunicerat en felaktig bild av partiet.

 

Vår semiotiska filmanalys visar att Sverigedemokraternas budskap framgår tydligt i valkampanjfilmen genom att visa hur invandringen kostar mycket, samtidigt som pensionärerna blir drabbade. Studiens resultat visar även att mer än hälften av eleverna på Erik Dahlbergsgymnasiet hade en negativ inställning till Sverigedemokraterna och 70 procent ansåg att individerna i valkampanjfilmen framställs orättvist.

Abstract [en]

This study will investigate how the Sweden Democrats' use the planned communication tools: profile, identity and image in their election campaign film. We have during the study used three different perspectives: structured interviews with three members of the Sweden Democrats, a semiotic film analysis of the party's election campaign film and performed a survey of 100 voting students at Erik Dahlbergsgymnasiet.

 

The results of the study have demonstrated that the Sweden Democrats' profile is consistent with the campaign film's identity. The Sweden Democrats believes that the image of the party is not consistent with the party's profile. The problem that the Sweden Democrats claim to be medias fault.

Our semiotic film analysis shows that the Sweden Democrats' message is clear in the election campaign by showing how immigration is expensive, while pensioners are affected. Our results also show that more than half of the students at Erik Dahlbergsgymnasiet had a bias against the Sweden Democrats and 70 percent felt that the individuals in the election campaign film were represented wrong.

Place, publisher, year, edition, pages
2010. , p. 44
Keywords [en]
Sweden Democrats, Election Campaign film, planned communication, profile, identity, image, General Election 2010.
Keywords [sv]
Sverigedemokraterna, valkampanjfilm, planerad kommunikation, profil, identitet, image, riksdagsvalet 2010
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-14534OAI: oai:DiVA.org:hj-14534DiVA, id: diva2:394264
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-02-17 Created: 2011-02-02 Last updated: 2011-02-17Bibliographically approved

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