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Politikers användande av Twitter: En studie av relationen mellan privata och offentliga samtal i den sociala sfären
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study’s aim was to explore how the social media Twitter is used by Swedish political leaders and how they manage the relationship between having both private and public conversations in a new public sphere, the social sphere. In Sweden, studies in this area are yet to grow. We achieved our aim by responding to our three questions at the issue: What kind of content is published in each of the politicians Twitter stream? Are the politicians private or public persons on Twitter? Are the politicians using Twitters interactive functions? We conducted our analysis by performing a quantitative content analysis. Our material consisted of Twits published by two selected Swedish politicians between September 1st to September 23rd, 2010. We based our study and results around the discussion of private, public and social spheres along with political communication.

Abstract [sv]

Målet med denna studie var att undersöka hur det sociala mediet Twitter används av svenska politiska ledare och hur de hanterar relationen mellan privata och offentliga samtal i en ny offentlig sfär, den sociala sfären. I Sverige finns ännu inte tillräckligt många studier av detta slag. Vi uppnådde vårt mål genom att svara på våra tre frågeställningar: Vilken typ av innehåll publiceras i de respektive politikernas Twitterflöden? Är politikerna privata eller offentliga personer på Twitter? Använder sig politikerna av Twitters sociala funktioner? Vi genomförde vår analys med hjälp av metoden kvantitativ innehållsanalys. Vårt material bestod av Twitterinlägg publicerade av två utvalda svenska politiker mellan 1 september och 23 september 2010. Vi baserade vår studie och våra resultat på diskussioner kring privata, offentliga och sociala sfärer samt politisk kommunikation.

Place, publisher, year, edition, pages
2011. , 38 p.
Keyword [en]
quantitative content analysis, social media, Twitter, politics, public sphere, social sphere
Keyword [sv]
kvantitativ innehållsanalys, sociala medier, Twitter, politik, offentlig sfär, social sfär
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-14417ISRN: ORU-HUS/MKV-GK-2011/0010--SEOAI: oai:DiVA.org:oru-14417DiVA: diva2:393948
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2011-04-15 Created: 2011-02-01 Last updated: 2011-04-15Bibliographically approved

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Visuri, AnnaArvidsson, Mirjam
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