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Webb-TV reklam: Påverkan och synpunkter. Målgrupp unga vuxna i Stockholm
Södertörn University College, School of Communication, Media and it.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Web-TV advertisement : Influence and feedback. Target group young adults in Stockholm (Swedish)
Abstract [en]

In this study the authors have explored the new phenomenon Web-TV and what attitude young adults in Stockholm have towards this media and the applied advertisement. Further the study includes search outs of other studies for the authors to draw parallels to compare their result to be able make conclusions. Finally, Web-TV is discussed how the commercial on Web-TV could be developed to be as responsive as possible regarding the consumers.

Place, publisher, year, edition, pages
2010. , p. 38
Keywords [en]
Web-television; commercial, internet advertisement, communication, video advertisement, television.
Keywords [sv]
webb-tv, webbannonsering, webb-tv reklam, videoannonsering, reklam
Identifiers
URN: urn:nbn:se:sh:diva-5802OAI: oai:DiVA.org:sh-5802DiVA, id: diva2:393362
Uppsok
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Available from: 2011-01-31 Created: 2011-01-31 Last updated: 2011-01-31Bibliographically approved

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Haddad, Sabri Jean
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf