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Kommunikation och Institution: En fallstudie av Uppsala Universitet
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna studie undersöks Uppsala universitets kommunikationsstrategier från mitten av 2000-talet till och med 2010. Kommunikationsstrategierna undersöks utifrån ett nyinstitutionellt perspektiv, för att studera hur institutionellt tryck som marknadisering kommit att påverka dessa. Marknadiseringsprocessen undersöks i sin tur utifrån den institutionella omgivningen i form av politiska initiativ, för att studera den institutionaliserade processen. Utifrån nyinstitutionell teori om organisationers tendenser till formaliserade strukturer, jämförs vad som kommit till uttryck i kommunikationsstrategiska dokument med hur det externa kommunikationsarbetet i praktiken har utvecklats under denna tidsperiod.

Place, publisher, year, edition, pages
2010. , p. 34
Keywords [sv]
marknadisering, universitet, EU, bolognaprocessen, studieavgifter, marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-144188OAI: oai:DiVA.org:uu-144188DiVA, id: diva2:392787
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-01-28 Created: 2011-01-28 Last updated: 2011-01-28Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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