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"Runda Upp" en Corporate-Social-Responsibility-metod med en Positiv eller Negativ påverkan?: En kvantitativ studie om ”Runda Upp” ur ett konsumentperspektiv
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

”Runda Upp” En Corporate-Social-Responsibility-metod med en Positivt eller Negativt påverkan? En kvantitativ studie om ”Runda Upp” ur ett konsumentperspektiv Syftet med uppsatsen är att undersöka konsumenters intryck av företag som i samarbete med icke-statliga organisationer tillämpar CSR och mer specifikt metoden “Runda Upp”. Huruvida intrycken blir mer positiva eller negativa eller om intrycken förblir lika då textilföretag använder sig av ”Runda Upp”-metoden som CSR-aktivitet. Vi ämnar även undersöka om metoden påverkar konsumenters köpbeteende. Utifrån en modell om det etiska köpbeteendets utveckling genomfördes en kvantitativ undersökning i form av enkäter med 102 respondenter i centrala delar av Uppsala där de samarbetande textilföretag har butiker. Konsumentköpbeteendet påverkas inte av ”Runda Upp” som CSR- metod. De prioriterar sina egna behov före en sådan CSR-aktivitet. Konsumenter anser att det är viktigt för företag att bedriva CSR- aktiviteter så länge inte de inte behöver ta ett aktivt val i form av bortprioritering av personliga behov. Genom distribution av mer information om ”Runda Upp” blir konsumenter mer villiga att donera pengar och i sin tur får ett mer positivt intryck av företag som bedriver ”Runda Upp”.

 

Abstract [en]

'Round Up' a Corporate-the Social Responsibility-method with a positive or negative impact? A quantitative study on the 'Round Up'- method from a consumer perspective The aim of this thesis is to investigate consumers’ impressions of companies which, in cooperation with Non-Governmental Organisations apply CSR, more specifically the method 'Round Up'. Whether the impressions become more positive or negative or if the impressions remain the same when textile companies use of 'Round Up' approach as an CSR-activity. We will also study if the 'Round Up'- method affect the consumer behaviour. Based on a model concerning the ethical consumer behaviour development, a quantitative study in the form of surveys was conducted with 102 respondents in the central parts of Uppsala where CSR-cooperating textile companies have stores. The consumer behaviour is not affected by 'Round Up' as an CSR- method. The consumers prioritse their own needs prior to an CSR- activity. Consumers believe that it is important for companies to operate CSR-activities as long as they do not have to take part of it by prioritizing ethical manner over their own needs and values. By distributing more information about the CSR-method 'Round Up' to consumers they become more willing to donate money and in turn thier impression of the company become more positive.

 

Place, publisher, year, edition, pages
2011. , p. 48
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-144099OAI: oai:DiVA.org:uu-144099DiVA, id: diva2:392455
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-01-27 Created: 2011-01-27 Last updated: 2011-01-27Bibliographically approved

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