Change search
ReferencesLink to record
Permanent link

Direct link
Using Revenue Management in Multiproduct Production/Inventory Systems: A Survey Study
Linköping University, Department of Management and Engineering.
Linköping University, Department of Management and Engineering.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The study aims at investigating how revenue management techniques can be applied in industries which offer multiple products. Most of the companies nowadays trend to produce multiperoducts and they try to find the best method of selling. Therefore, revenue management can be considered as a new direction which should be developed for these firms. In this study, multi-product firms are mainly referred as firms offering a bundle of products or substitute products. In this regard, models and techniques applied in multiproduct firms are discussed and it is tried to provide basic models to better understand the problems, variables, customer choice models and constraints. The main methodology in this study is literature review. In order to carry out the research first revenue management applications and techniques are discussed to find a fit to this kind of industries.

The main findings of this study are (1) identifying and analyzing the most important factors affecting decision making regarding managing of bundling and substitute products and ultimately total revenue of multiproduct firms. (2) Summarizing the results and knowledge obtained from various studies within fields of bundling and substitute products. (3) Discussing the possibility of applying different revenue management techniques to these fields. (4) Identifying potentials and new directions for future study with respect to both revenue management techniques and multiproduct firms.

Place, publisher, year, edition, pages
2010. , 122 p.
Keyword [en]
Revenue Management, Multiproduct, Bundling Product, Substitute Product, Assortment Planning, Pricing, Inventory Management
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-64451ISRN: LIU-IEI-TEK-A--10/00962—SEOAI: diva2:391407
Social and Behavioural Science, Law
Available from: 2011-03-24 Created: 2011-01-25 Last updated: 2011-03-24Bibliographically approved

Open Access in DiVA

fulltext(1272 kB)731 downloads
File information
File name FULLTEXT01.pdfFile size 1272 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Management and Engineering
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 731 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 316 hits
ReferencesLink to record
Permanent link

Direct link