Central place theory: a general framework for researching place marketing?
2010 (English)Conference paper (Other academic)
Place marketing approaches are increasingly employed by authorities competing to attract capital. While a rapidly growing number of case studies have provided valuable insights to the field, relatively little scholarly attention has been paid to the advancement of theoretical understanding. In this article we depart from central place theory and discuss its potential for providing a structure for place marketing research. We argue that place marketing is essentially used as a means to improve competitiveness in a hierarchical spatial system and we produce a range of hypotheses for future research to build upon.
Place, publisher, year, edition, pages
Jönköping: ERSA - European Regional Science Association , 2010. 13- p.
Central Place theory, place marketing, general framework
Social and Economic Geography
IdentifiersURN: urn:nbn:se:hh:diva-13980OAI: oai:DiVA.org:hh-13980DiVA: diva2:375792
ERSA European Regional Science Association in Jönköping 19-23 August, 2010.