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Internationalization of Pricing Strategy: A case study on 9-Ending Prices using by Thai and Swedish retailers
Mälardalen University, School of Sustainable Development of Society and Technology. (2566)
Mälardalen University, School of Sustainable Development of Society and Technology. (2566)
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of this thesis is to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers.

The quantitative research approach is the chosen method in order to evaluate the differences between 9-ending on promotion prices used by Thai retailers and Swedish retailers. The collection of data will be mainly concentrated on primary data through brochures from retailers in both countries.

Evaluation of the price endings for advertised products in the brochures from Thai and Swedish retailers founded the distinctions between the use of 9-ending prices in many ways such as the way the retailers used left and right digits for price endings, the way they set the prices compared between the same product category and the same product sub-category.

Place, publisher, year, edition, pages
2010. , p. 92
Keywords [en]
9-Ending Prices, Price Endings, Left Digit, Right Digit, Two Ending Digits, One Ending Digit
Identifiers
URN: urn:nbn:se:mdh:diva-10633OAI: oai:DiVA.org:mdh-10633DiVA, id: diva2:359419
Presentation
2010-06-04, 14:00 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-01-19 Created: 2010-10-27 Last updated: 2011-01-19Bibliographically approved

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Master Thesis_Group 2566(1350 kB)1239 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf