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Att mötas på webben: Hur sociala medier påverkar B2B relationen
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company.

Place, publisher, year, edition, pages
2010. , p. 99
Keywords [sv]
B2B, Sociala medier, B2B-relationer, marknadskommunikation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-7315OAI: oai:DiVA.org:lnu-7315DiVA, id: diva2:343714
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-08-20 Created: 2010-08-15 Last updated: 2010-08-20Bibliographically approved

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Anna, CarlssonStina, Rosenqvist
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf