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Slaget om budgeten: Kommunikation inom den moderna politiken
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The battle of the budget : Communication in a modern policy (English)
Abstract [en]

Title: The battle of the budget – Communication in a modern policy (Slaget om budgeten –Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust.

Place, publisher, year, edition, pages
2009. , p. 39
Keyword [en]
Strategic political communication, rhetorical analysis, political trust
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-127622OAI: oai:DiVA.org:uu-127622DiVA, id: diva2:329828
Uppsok
Social and Behavioural Science, Law
Available from: 2010-11-23 Created: 2010-07-13 Last updated: 2010-11-23Bibliographically approved

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