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Försäkringsbranschen: ett nödvändigt ont?
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five different insurance companies. Four of them, Folksam, Länsförsäkringar, Trygg-Hansa and Dina Försäkringar, where we have focused on Ölands Försäkringar which is part of the Dina Försäkringar group, are some of the largest insurance companies in Sweden. The fourth company is Swedbank which is a bank that has started to offer insurances.

Our results demonstrate that it is important for the company to see the customer not only in a profitability aspect; the company has to find out what the customer gets in return. In that case the possibility for the customer to change company decreases and the chance that the customer becomes loyal increases. Therefore we have built a model that illustrates how we think the relationship should look like between the company, the staff and the customer. The key solution, according to us due to our results, is for the company to show loyalty towards the customer as to the staff.

Place, publisher, year, edition, pages
2010. , p. 91
Keywords [sv]
försäkringsbranschen, mervärde, lojalitet, integrerad marknadskommunikation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-6672OAI: oai:DiVA.org:lnu-6672DiVA, id: diva2:328294
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-07-05 Created: 2010-07-02 Last updated: 2010-07-05Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
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