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Marknadsföring i maktens korridorer: En studie om sociala mediers funktion i riksdagsvalet 2010
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
Political Marketing : The role of social media in the Swedish parliamentary election 2010 (English)
Abstract [en]

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns. However, social media is here to stay and will play a significant part in the outcome of this year´s parliamentary election. The following study will investigate the Swedish parties’ use of social media in the election campaign 2010. Furthermore, it will focus on whether the parties can strengthen their brand, improve dialogue and trust through social media. Primary data will be collected through personal interviews with the parties’ chief of communication and researchers on the area of political communication. The findings in this study will be fully presented in chapter six.

Place, publisher, year, edition, pages
2010. , p. 50
Keywords [en]
Social media, brand, trust, reliability, dialogue
Keywords [sv]
Sociala medier, varumärke, förtroende, trovärdighet, dialog
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-126861OAI: oai:DiVA.org:uu-126861DiVA, id: diva2:327289
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-29 Created: 2010-06-28 Last updated: 2010-06-29Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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