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The state of the digital music market in France and its tendencies
Halmstad University, School of Business and Engineering (SET).
Halmstad University, School of Business and Engineering (SET).
2010 (English)Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

The digital music market is a dynamic market which keeps evolving all the time, as it is the case in France.

The purpose is to explore what the state of the current digital music market in France is and its trends.

Thus, we exhibit the tools implemented by companies to act in this market.

Place, publisher, year, edition, pages
2010. , p. 89
Keywords [en]
marketing, digital music, music, France, service, marketing mix, 7Ps theory
Keywords [fr]
marketing, musique digitale, musique, France, service, mix marketing, théorie 7P
Identifiers
URN: urn:nbn:se:hh:diva-5002OAI: oai:DiVA.org:hh-5002DiVA, id: diva2:326720
Presentation
2010-05-31, Högskolan i Halmstad, 13:00 (English)
Uppsok
Technology
Supervisors
Examiners
Note
Very GoodAvailable from: 2010-06-30 Created: 2010-06-23 Last updated: 2010-06-30Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • Other locale
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Output format
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