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Control and Coordination of MNC: a Comparative Study of Two Direct Selling Companies
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

Purpose

To describe the concept of control & coordination mechanisms among HQs-subsidiary-distributor of MNC in direct selling business.

Method

Qualitative studies with two company case studies which are selected from direct selling business are implemented in this research. Data are collected from primary sources through semi-structure interview while secondary sources via company’s web sites, annual reports, news, and academic researches. Most collected data are related to control and coordination mechanisms within MNC and especially emphasize on distributor‘s aspects.  

Conclusion

To control and coordinate HQs-subsidiary-distributor’s relation in a direct selling business, companies need to implement not only the vertical control over their people but also the lateral way and as well as the price control mechanisms. All these three main mechanisms need to be blended together as the appropriate combination of them will help assist companies to achieve their goals successfully.

Place, publisher, year, edition, pages
2010. , p. 54
Keywords [en]
control & coordination, direct selling company
Identifiers
URN: urn:nbn:se:mdh:diva-9885OAI: oai:DiVA.org:mdh-9885DiVA, id: diva2:326073
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-05 Created: 2010-06-21 Last updated: 2010-07-05Bibliographically approved

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CiteExportLink to record
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  • apa
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