Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Investigating Consumer Perceptions by applying the Extended Association Pattern Technique: A Study on Wooden Multistory Houses
Växjö University, Faculty of Mathematics/Science/Technology, School of Technology and Design. (Forest Industry Markets)
2009 (English)Doctoral thesis, monograph (Other academic)
Abstract [en]

During the past years, the usage of wood as construction material in multistory applications has increased. In Germany and Sweden, various activities have been, and are about to be performed, to accentuate and improve the position of wooden multistory houses. In line with that, this thesis tries to contribute to the understanding of how consumers perceive durable products; in the contextual frame of how German and Swedish consumers perceive wooden multistory houses.

It was hypothesized that consumers’ perceptions on durable products differ, depending on their age, income, national and within-country habitation. Based on the Means-End Chain Theory, the Association Pattern Technique has been further developed to collect and analyze data for two samples. In Germany and Sweden, 31 respectively 34 laddering interviews have been carried out which formed the base for a survey-study in each country. Here, 229 surveys were received from German, and 503 from Swedish respondents.

The results show that age, income, national and within-country habitation have significant impact on consumers’ perceptions of wooden multistory houses. Moreover, the extension of the Association Pattern Technique was validated. It allowed for additional data to be gathered, which can be regarded as rather important, since it appeared in the most dominant Means-End Chains of the respondents in both Germany and Sweden. This helps to understand consumers’ underlying reasons why one product is favoured over another.

Place, publisher, year, edition, pages
Växjö: Växjö University Press , 2009. , p. 304
Series
Acta Wexionensia, ISSN 1404-4307 ; 194/2009
Keywords [en]
Means-End Chain Theory, Means-End Theory, laddering technique, laddering, Association Pattern Technique, end use analysis, wooden multistory houses, timber construction, wood construction, wooden housing
National Category
Economics and Business
Research subject
Technology (byts ev till Engineering), Forestry and Wood Technology
Identifiers
URN: urn:nbn:se:lnu:diva-6345ISBN: 978-7636-689-9 (print)OAI: oai:DiVA.org:lnu-6345DiVA, id: diva2:325385
Public defence
2009-12-18, Södrasalen, Lückligsplats 1, Växjö, 10:00 (English)
Opponent
Supervisors
Available from: 2010-06-18 Created: 2010-06-18 Last updated: 2013-08-06Bibliographically approved

Open Access in DiVA

fulltext(4493 kB)1957 downloads
File information
File name FULLTEXT01.pdfFile size 4493 kBChecksum SHA-512
730807763fde592291a4d737efad5a5ec9eda5249def1db2523488cbc0580f2f9707cdec4c04f549bf445fa420da7460f8e4e5d0d37ea8571ad49b581ee0a9bc
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Schauerte, Tobias
By organisation
School of Technology and Design
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 1957 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

isbn
urn-nbn

Altmetric score

isbn
urn-nbn
Total: 743 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf