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VeckoRevyn – din bästa vän i vått och torrt?: En kvalitativ undersökning om innehåll och tilltalssätt i VeckoRevyn.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

“VeckoRevyn – your best friend in good times and bad?” is a BA thesis based on a weekly lifestyle magazine, VeckoRevyn, with a female demographic aged 18-25. Issues of the magazine, published in 2009 and on, is analyzed and dissected to better understand and be able to get answers for the questions of issue. What is said in the magazine, and how does the message reach the audience? Furthermore, the message, as well as the tone used to convey it, is reviewed as part of the discussion about consequence. The goal of this study is to show how, based on the material analyzed, a woman is spoken to in the magazine, and what kind of consequences this might have.

VeckoRevyn claims it desires tobea close friend to its readers, a friend who enlightens and guides. But the fact is that in every case studied, there is an underlying message on how the readers have the chance to reach something better and more desirable based on her looks and appearance. How is this possible when in fact the magazine creates an artificial reality filled with unattainable ideals? This results in more stress in the lives of women, who constantly long to be “good enough”. The idea of beauty, which is a common theme throughout the issues of the magazine, is unfortunately based on a myth. This in turn results in mental exhaustion, a twisted self- image, low self esteem, anorexia and bulimia among its young female audience.

Keywords: weekly magazine, VeckoRevyn, content, tone, the beauty myth, ideals, consequences

Place, publisher, year, edition, pages
2010. , p. 40
Keywords [en]
weekly magazine, VeckoRevyn, content, tone, the beauty myth, ideals, consequences
Keywords [sv]
Veckorevyn tilltal innehåll kritisk diskursanalys skönhetsmyten ideal kroppsideal lycka konsekvenser
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-6274OAI: oai:DiVA.org:lnu-6274DiVA, id: diva2:325065
Presentation
, Kalmar
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-11 Created: 2010-06-17 Last updated: 2010-07-11Bibliographically approved

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VeckoRevyn - din bästa vän i vått och torrt?(824 kB)380 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf