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Bloggen - socialt medium med makt potential: En kvalitativ studie om konsumtionsideal bland svenska och internationella bloggar
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The Blog - a social media with power potential : A qualitative study on consumption ideals among Swedish and international blogs (Swedish)
Abstract [en]

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive.

 

With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things. However, some of the result clearly shows that there is a difference between the Swedish and the international blogs.

Place, publisher, year, edition, pages
2010. , p. 59
Keywords [en]
Blog, consumption, social media, formation of opinion, communication, Swedish, international, dialogical analysis and semiotic analysis
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-6200OAI: oai:DiVA.org:lnu-6200DiVA, id: diva2:324599
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-06-22 Created: 2010-06-15 Last updated: 2010-06-22Bibliographically approved

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Bloggen - socialt medium med makt potential. En kvalitativ studie om konsumtionsideal bland svenska och internationella bloggar(775 kB)484 downloads
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Lindmark, MalinBeijer, Josefin
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf