Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Understanding the Digital Music Customer: Attributes of Satisfaction
Jönköping University, Jönköping International Business School, JIBS, Economics.
Jönköping University, Jönköping International Business School, JIBS, Economics.
2010 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Record companies are suffering due to a downturn in recorded music sales. Innovative firms have developed digital music services that offer recorded music products to customers in new ways, yet sales are not what they used to be. Web 2.0 technologies have changed the customer’s tastes, expectations, and desires. Thus, a deeper understanding of the new “digital customer” is needed in order to better offer services in a way that he or she prefers most.

Place, publisher, year, edition, pages
2010. , p. 51
Keywords [en]
Digital music, record companies, recorded music, digital customer, new customer, creative destruction, file sharing, digital music services, new media
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hj:diva-12548OAI: oai:DiVA.org:hj-12548DiVA, id: diva2:324539
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-07-02 Created: 2010-06-15 Last updated: 2010-07-02Bibliographically approved

Open Access in DiVA

fulltext(688 kB)762 downloads
File information
File name FULLTEXT01.pdfFile size 688 kBChecksum SHA-512
9f2725d9f12936e530e4ec9895616e0c4e415c924ab4701326707feced1375d237d3be895b28027ec1b923f63662e1ad0317556031099f048ba7a1c3f9ddcfaf
Type fulltextMimetype application/pdf

By organisation
JIBS, Economics
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar
Total: 762 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 642 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf