Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Impact of National Identity and Culture on Customer Perception of Product Quality; The case of mobile phones in Sweden and Turkey
Mälardalen University, School of Sustainable Development of Society and Technology.
Mälardalen University, School of Sustainable Development of Society and Technology.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 15 credits / 22,5 HE creditsStudent thesis
Abstract [en]

Abstract

Date: May 2010

Program: International Marketing (Master’s Program)

Authors:

Merve Ertekin                                                                 

Burcak Aydin                                                                  

Tutor: Tobias Eltebrandt

Title: The Impact of National Identity and Culture on Customer Perception of

Product Quality; ‘The case of mobile phones in Sweden and Turkey’

Problem Statement: How may culture affect the ‘product quality perception’ of consumers?

Purpose: What differences can be observed in ‘product quality perception’ of mobile phones in Sweden and Turkey?

Method: A quantitative research has been conducted by using both primary and secondary data. Primary data was gathered from distributing questionnaire to Swedish and Turkish university students and secondary data was collected from books, online resources and articles.

Conclusion:  The authors observed that culture and national identity have an inevitable impact on the product quality perception on customers. Comparison between Turkish and Swedish culture for the case of mobile phones’ quality perception indicated that dissimilar norms and values between cultures were defined quality perception differently.

Place, publisher, year, edition, pages
2010. , p. 62
Keywords [en]
Culture, product quality perception
Identifiers
URN: urn:nbn:se:mdh:diva-9778OAI: oai:DiVA.org:mdh-9778DiVA, id: diva2:324415
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-06-16 Created: 2010-06-15 Last updated: 2010-06-16Bibliographically approved

Open Access in DiVA

fulltext(1152 kB)619 downloads
File information
File name FULLTEXT01.pdfFile size 1152 kBChecksum SHA-512
d0a7192b733d6634fefd50e95e24e003ad486787000fbafcd16a2be65b08acdfc747188587fe70adcf6893470368b0090c4ed124ffb2bb7b4e5872bda1d66836
Type fulltextMimetype application/pdf

By organisation
School of Sustainable Development of Society and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 619 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 695 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf