Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
"Säg mig vad du äter och jag ska säga vem du är": En kvantitativ studie om efterfrågan av hälsosamma livsmedel
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.

There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.

To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population. We discussed and analyzed the quantitative data together with the frame of reference based on the four factors and the discussion led us to the following conclusions:

Price and parts of the cognitive behavior inhibits the consumption of healthy foods on the Swedish food market. The other factors studied can not explain the inhibited consumption.

Based on the conclusions we recommend “svenska Livsmedelsverket” to communicate its policies through traditional marketing channels to better reach out to all consumers. We also believe the Swedish food market is ready for a new store concept with only healthy food.

Place, publisher, year, edition, pages
2010. , p. 47
Keywords [sv]
den hälsotrendpåverkade konsumenten, hälsotrend, hälsosamma livsmedel, informationsbrist, pris, gastronomisk faktor, kognitivt beteende
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-5896OAI: oai:DiVA.org:lnu-5896DiVA, id: diva2:323142
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2010-06-14 Created: 2010-06-07 Last updated: 2010-06-14Bibliographically approved

Open Access in DiVA

fulltext(2571 kB)968 downloads
File information
File name FULLTEXT02.pdfFile size 2571 kBChecksum SHA-512
108ea52aad87b6d05a669ea646dab40267f6226330e970a2797ef13b5912b59db8bfa77023116c143b78c4d02a3908aee3c483c2530a9b1019aa2954a6b87963
Type fulltextMimetype application/pdf

By organisation
Linnaeus School of Business and Economics
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 968 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1031 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf